BusinessEurope.cn is your trusted bridge between Europe and China—a bilingual business news exchange and digital marketing hub connecting enterprises through powerful content, strategic visibility, and curated networks. Headquartered in Copenhagen and Hong Kong, we empower mid-sized and growth-oriented companies to thrive across two of the world’s most dynamic digital ecosystems.

We go beyond marketing—we transform your brand stories, updates, and insights into optimized, localized content for China’s leading platforms, helping you build relevance, trust, and commercial momentum in the world’s second-largest economy.

What We Do: Integrated Services Tailored for China

We specialize in helping European businesses stand out in China’s unique digital landscape through a range of strategic services:

  • Bilingual Content Creation: Engaging, culturally-adapted storytelling that resonates with Chinese and European audiences.
  • SEO for Chinese Search Engines: Visibility beyond Google—optimized content for Baidu, Sogou, and Shenma.
  • Social Media Marketing: Multi-platform campaigns on WeChat, Douyin (TikTok China), Xiaohongshu, and Weibo.
  • Paid Digital Advertising: Targeted campaigns with precision audience segmentation on Chinese platforms.
  • Business News Syndication: Amplify your press releases, updates, and thought leadership through a trusted distribution network in China.
  • PR Localization: Adapt Western-style announcements to fit the language, tone, and format expectations of Chinese media.
  • Executive Profiling & Thought Leadership: Showcase your leadership team with tailored interviews, articles, and expert insights.
  • B2B Matchmaking: Connect with potential distributors, partners, or clients via content-driven lead generation and curated introductions.
  • Event Promotion & Coverage: Pre- and post-event amplification for trade shows, webinars, and product launches, including livestreams and media recaps.
  • Regulatory Guidance & Market Entry Advisory: Navigate China’s content regulations and platform compliance requirements with confidence.
  • Content Performance Analytics: Understand what resonates with Chinese audiences via real-time feedback, trend analysis, and engagement metrics.

Why Marketing in China Is Different

China’s digital landscape is like no other. Western strategies—like Google SEO or email marketing—simply don’t yield the same results. Over 65% of digital ad spend in China goes to social media platforms, far outpacing the West’s 30%. To succeed, brands must localize not only language, but channels, tone, and timing.

Key Chinese platforms—WeChat, Douyin, Xiaohongshu, Weibo—are complex ecosystems where commerce, entertainment, and social engagement seamlessly merge. They demand a highly adaptive approach that is both platform-specific and culturally sensitive.

On top of that, navigating China’s dynamic policy environment, data standards, and user behaviors requires specialized knowledge. That’s where we come in.

Your Business, Amplified for the Right Audience

At its core, BusinessEurope.cn is a content amplifier and credibility builder. We take your corporate news, product updates, and brand narratives and transform them into optimized, localized media assets. These are then distributed across China’s most influential digital platforms and media channels, reaching the right audience—decision-makers, partners, and consumers—where they already are.

You focus on building your brand. We’ll make sure it speaks fluently, resonates deeply, and performs powerfully in China.

VISIBILITY & EXPOSURE

BusinessEurope.cn boosts online presence, expanding customer reach and exposure.

CREDIBILITY & TRUST

Listing on BusinessEurope.cn enhances credibility and trustworthiness.

TARGETED MARKETING

BusinessEurope.cn categorizes by content and industry, enabling targeted outreach.

IMPROVED SEO

High-quality backlinks from BusinessEurope.cn improve businesses’ SEO.

LOW-COST ADS

BusinessEurope.cn offers cost-effective advertising for small businesses.

NETWORKING

BusinessEurope.cn facilitates networking with industry/niche businesses.

COMPETITIVENESS

Being listed gives a competitive edge over non-listed competitors.

LOCAL SEARCH

BusinessEurope.cn displays contact info for easy access.

MARKET DATA

BusinessEurope.cn provides valuable customer behaviour insights.

CATEGORIES OF SALES PROMOTIONS

Our self-submission platform allows businesses to promote various products and services, including Food, Biotech, Medico, Design, Fashion, Hospitality, And Cleantech. With our SEO and digital marketing services, your business can network and thrive, positioning you for success in selling to China.

SIMPLE THREE STEPS

SELF-SUBMISSION

Share your best original business content in English and Chinese with complete control.

BACKLINKS

We direct targeted traffic to your website. The high-quality visitors are interested in what you have to offer!

WRITE & SUBMIT

Simply write about your sales promotion and submit content to millions of people in China, Europe, and the USA.

SEO TRANSLATION

SEO translation makes your content effectively indexed and ranked by search engines in multiple languages.

SEO EDITING

SEO editing helps to optimize web content for search engines, making it more likely to appear at the top of SERPs.

SOCIAL MEDIA

Your content is shared on popular social media platforms in both China and the rest of the world.

FREQUENTLY ASKED QUESTIONS

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